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NGADIPURO, WONOTIRTO – In an effort to improve the economy in Ngadipuro village, economic division of the Ngadipuro KKN group 1 implementing work programs based on community empowerment. One of the objectives of this work program is to develop knowledge of the relevant community digital marketing to improve the economy.
The people in Ngadipuro village, including PKK women, some have home businesses such as making coconut chips, peanut brittle, bitter melon chips, make jenang from pudak fruit, dsb. However, home businesses like this do not last long or only produce when there are orders. This is due to obstacles in marketing, People can only market their products to the area around their house or around the Ngadipuro village area.
Even if they can market their products online, then the product will be known to the wider community so that sales will increase and the business can survive or even develop. From this problem, the Ngadipuro group KKN students 1 took the initiative to hold a seminar with a theme “Digital Marketing Based Marketing Strategy”. To introduce online marketing via social media and its marketing strategies to the audience.
On Monday date 13 February 2023, o'clock 13.00 WIB's economic division held the seminar at the Ngadipuro village hall. This seminar was attended by Ngadipuro village officials, PKK mothers, MSEs, some local people, and all group KKN participants 1 accompanied by the village head of Ngadipuro village. In carrying out this seminar, we invited resource persons who are competent in their fields.
Mrs. Fira Ibialti Kreatitin, S.Pd, M.M who is an economics teacher at SMAN 1 Sutojayan. With her educational background and experience, we are confident that Mrs. Fira will be able to provide material that meets our expectations. The seminar went smoothly, The resource person delivered previously prepared material using power point media via a projector.
After approx 1 the time the resource person delivers the material, finally arrived at the question and answer session. In this question and answer session, there is 3 questions asked by the audience, Coincidentally, the person who asked the question was a KKN student. The resource person answered every question from the audience with clear and complete answers, so that it is easy for other participants to understand.
After the question and answer session ended, the seminar was finished and closed with the presentation of certificates by the chief executive to the resource persons as well as a group photo of all participants present with the KKN students and resource persons.. Finally, process after process has been completed, We hope that the material that has been presented can provide solutions to people's problems regarding marketing problems and can increase sales and income. [Ngadipuro KKN 1/WFF]
