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DEMUK, PUCANGLABAN – In an effort to improve the economy in Demuk village, the UIN SATU Tulungagung KKN economics division, with the support of field supervisors, has launched a work program based on packing modern MSME products in Demuk village. One of the aims of the work program is to increase business owners' knowledge about packing product modern and increasing buyer interest and product marketing.
After surveying MSMEs in Demuk village. The Economic Division selected two MSMEs, namely Mrs. Jatun's peyek and Mrs. Sulastri's tape candy to be improved packing the product becomes more modern. Peyek Bu Jatun initially used ordinary kilos of plastic to package its products and did not have a brand, It's the same with Mrs. Sulastri's tape candy, which still uses oil paper and plastic in its packaging.
We took the initiative to develop product packaging using standing pouch for dents and brand sticker, because the requirement to be certified halal is that you must have a brand. Initially our suggestion to improve the quality of packaging was rejected by Mrs. Jatun, but after our second visit, which explained the benefits of improving the quality of packaging and halal certification of products, Mrs. Jatun finally gave her approval to improve the quality of packaging and have halal certification for her products..
After the economic division returned to Mrs. Jatun to show the results of one of these work programs, Beyond our expectations, Mrs. Jatun's response regarding the results of our work program is what she said, "Good, but for me, the village community only sells it to the market and puts it in small clotong shops using packaging. standing pouch It's expensive just for the packaging." said Mrs. Jatun.
He does not agree with packaging the dents using standing pouch and marketing on social media so that marketing can reach outside the city, We understand this kind of thinking because from a business perspective, it is not easy to immediately adapt to new media and limited supporting facilities., is a problem for small MSMEs, At least our economic division has helped to improve product packaging to make it more modern.
The second MSME chosen by the Economic Division to help improve modern product packaging is Bu Sulastri's tape candy product. Same as Bu Jatun's dent product, This tape candy product was also previously certified halal first, then after that we improved the product packaging using it candy paper And box small box to organize the candy, then also we give brand stickers on the candy tape.
Mrs. Sulastri's response was very different from Mrs. Jatun's response, Mrs. Sulastri approved and praised the work program carried out by the Economic Division. "Thank God, if it is packaged like this, people will definitely be more interested in tape candy, Most people nowadays are not interested in buying tape candy because it only comes in ordinary plastic packaging, After all, the most colorful ones just make it interesting candy paperthat's all." He said.
After that, We also help market Bu Sulastri's tape candy products on social media so that they have wider marketing power. Finally, process after process has been completed and it turns out that there are still many MSMEs who still use makeshift product packaging and don't have one brand in Demuk village, Hopefully this Economic Division work program will help to support the economy in this village. [Eka Wahyudining Ramadhanti/FD]
