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Tuban, East Java -Thursday, date 15 August 2024, o'clock 10.00 WIB, Tuban Community KKN Entrepreneurship Division from UIN Sayyid Ali Rahmatullah Tulungagung has scheduled a work program in the form of a visit to one of the MSMEs in Tuban Regency which produces shrimp paste typical of the area. This visit was carried out in Karangagung Village, Palang District, Tuban Regency, this area is known as one of the centers of shrimp paste production in Tuban.
This activity was attended by all members of the KKN Entrepreneurship Division with the aim of learning more deeply about the shrimp paste production process, marketing techniques, as well as the business strategies implemented by the MSMEs. The presence of KKN participants is welcomed by business owners and employees so that it can create a conducive and friendly atmosphere..
The visit began with a business owner introduction session, he explained the history of the founding of this business and the steps to survive amidst intense market competition. Followed by an explanation of the shrimp paste production process, starting from selecting raw materials to the packaging stage. KKN participants are also given the opportunity to see firsthand how the process is carried out, which is certainly a valuable and memorable experience.
Besides that, MSME owners also shared experiences regarding the marketing strategies they implemented to market shrimp paste products to a wider market, both locally and nationally. They explain the importance of innovation in products and branding to attract consumers' attention. We gained deep insight into how these MSMEs utilize digital technology in their marketing strategies, including use of social media and platforms e-commerce.
This activity not only provides practical knowledge about the business world, but also opens our insight into the challenges faced by MSME players in maintaining their business. Through this visit, The owner hopes that we can get inspiration and motivation to develop an entrepreneurial spirit, as well as being able to see business opportunities around us.
Even further, This visit provides a clear picture of how to start a business, see the opportunities available, as well as the importance of a mature strategy in product marketing. We hope that the knowledge gained from this visit can be a valuable provision for us in developing entrepreneurial potential in the future, and be a motivation to create new jobs that can reduce unemployment in society.
With the end of this visit, We realize how important the role of MSMEs is in a regional economy. We also see the great potential that local products such as Tuban shrimp paste have to compete in the wider market. Hopefully this program can be the first step to build synergy between the academic world and the business world in encouraging local economic growth.
Writer: Wardatul Hasanah
Editor: Ahmad Misbakhul Amin
