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Monument, Trenggalek- Tuesday, 20 August 2024 in order to empower MSMEs in Nglongsor Village, UIN KKN participant Sayyid Ali Rahmatullah Tulungagung held a Digital Marketing Seminar, The theme raised was Empowerment of MSMEs in the Digital Era. The aim of holding this seminar is to provide basic knowledge and skills for MSME players in utilizing digital technology. KKN participants believe that this digital flow must be utilized so that they can increase the competitiveness of their products. Besides that, This activity aims to help business actors expand market networks through the use of digital platforms. This digital platform can attract a wider audience. Apart from this, MSME players can also increase sales production, and adapt to global market developments.
In his speech, Rizal Furqon (DPL) The Nglongsor Village KKN said that the choice of theme for this seminar was closely related to the KKN theme being promoted. “So, This digital marketing seminar is related to the KKN theme this time, namely digital literacy. So all activities carried out must be digital,” he explained. Thus, according to him, it is very important to hold an event like this.
The seminar was presented by Irfan Fauzi, an experienced businessman. This activity was attended by the Village Head and his apparatus, academics in the UIN SATU Tulungagung environment, local MSME actors. The material presented was very interesting, including an introduction to digital platforms, social media optimization techniques, as well as how to expand market networks through social media. "Hopefully holding this seminar can provide sustainable benefits for the community." Said the village head.
The speaker explains in detail the material regarding marketing digitalization. Participants also seemed enthusiastic about following every material presented. Through discussion sessions held after the presentation of the material, participants were invited to adapt to technological developments, exploit the potential of digital marketing, and increase the competitiveness of local products. It is hoped that this seminar can encourage the digital transformation of MSMEs and strengthen the economy in Nglongsor Village in the future.
Writer: Salwa Maulidiya Nahdloh
Editor: Ahmad Misbakhul Amin
