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PAKISREJO, RESPONSIBILITY – Sayyid Ali Rahmatullah State University KKN students in Pakisrejo Village held an outreachE-Commerce MSME products at the Pakisrejo Village hall, on Friday date 10 February 2023. Micro, Small and Medium Enterprises (MSMEs) are small and medium scale economic activists who produce goods or services and sell them commercially. The Economic Division has made observations and found various promising potential for MSMEs, including gut chips, mushroom chips, bitter melon chips, drink from sugar cane juice, peanut brittle, and also a clothing business.
Marketing of Pakisrejo village MSME products is still being carried out regularlyofflinebased on request or order. Whereas, in the era of the industrial revolution 4.0 Everything will always be related to technology, so it is necessary to socialize the need for technology integration, communication, and information with business to MSME players. This socialization is also an effort to provide knowledge and skills to the community, especially MSMEs, regarding electronic marketing methods in Pakisrejo Village..
In the implementation of the socialization which was attended by 20 this participant, The Economic Division of the Pakisrejo Village KKN also brought in an expert who is the Head of the Tourism Industry Compartment, HIPMI Tulungagung namely Nur Lailatul Husna as the speaker. With this socialization, the soul can grow entrepreneur and so that people can seize new business opportunities in the era of the industrial revolution 4.0.
The results of the activity show that there is an increase in understanding and knowledge regarding the importance of utilization e-commerce, Participants can also find out how to use it e-commerce and have been helped to have market place, and can increase knowledge about Micro, Small and Medium Enterprise ideas. Besides that, can increase the rating of MSME shops in one of them market place like a food shop in the Shopee application, so that it not only increases the income of MSME players, but it can also increase people's income. After delivery of the material, Several questions were opened for participants regarding things they did not understand.
From all aspects of life that are affected by the presence of the internet, The business sector is the fastest growing sector and is impacted by technological developments, information, and telecommunications. Melalui e-commerce, All people on earth have the same opportunities and opportunities to compete and succeed in doing business in cyberspace. With development e-commerce quickly throughout the world, segmentation online customer attracting the attention of business people and academics. After carrying out these activities, It is hoped that it can help and have a good impact in improving the economy of the Pakisrejo Village community. [Pakisrejo Economic Division 1/NF]
