Efforts to Expand MSME Marketing in Puyung Village, UIN SATU Tulungagung KKN Organizes E-Commerce Based Business Marketing Socialization

WHICH, WEEK – In an effort to expand MSME marketing (Micro, Small and Medium Enterprises) in Puyung Group Village 2 Puyung Village KKN held Business Based Marketing Socialization activities E-Commerce. E-Commerce is an abbreviation of Electronic Commerce which means a marketing system using or using electronic media. E-Commerce this includes distribution, sale, purchase, marketing and service of a product carried out in an electronic system such as the Internet or social media. Social media nowadays cannot be separated from the lives of the wider community,  Social media has also changed its function from only being a communication tool between individuals. But now it has become a tool for buying and selling between cities and even countries.

This activity was realized because we saw the potential of MSMEs in Ponggok Hamlet, Puyung Village is very abundant. Starting from MSME cassava chips, cassava crackers, cassava rengginang and palm sugar. However, Many MSMEs are still unable to penetrate markets outside Puyung Village. So the MSMEs in this hamlet are only marketed in the Puyung Village area. In fact, if it can penetrate markets outside Puyung Village, this can improve the economy of the people of Ponggok Hamlet, Puyung Village.

Business Marketing Outreach Activities E-Commerce held on Saturday, 06 August 2022, located at the Puyung Village Hall office. This activity was attended by MSME actors in Ponggok Hamlet, Puyung Village.

Resource Person for Business Marketing Socialization E-Commerce is a group member of the KKN group 2 Puyung Village is called Eky Rahmasari. He is a student who has been involved in business marketing for a long time E-commerce. Here the resource person explains how to create an account E-Commerce,benefit E-Commerce, example of E-commerce that has developed on social media, product packaging, as well as marketing strategies on social media.

This activity began with an opening and introduction from the KKN group members 2 Puyung Village and continued with the introduction of names and MSMEs carried out by the socialization participants. Furthermore, at the end of the material presentation, the resource person also provided an opportunity for the socialization participants to ask questions and even to follow up on this activity, the resource person also provided his telephone number so that the socialization participants could consult outside the socialization forum..

The goals expected by members of the KKN group 2 Puyung Village apart from being an effort to expand MSME marketing in Puyung Village, business marketing socialization E-Commerce also has the following objectives :

1. This socialization was created so that people get to know new markets based on social media.
2. This outreach was created so that people understand the importance of using social media for trading.
3. This socialization was created so that people can apply social media to trade well.
4. This socialization is expected to introduce new markets on social media. People besides getting to know the market on social media, It is hoped that this socialization will provide an understanding of how to apply social media to trade well. So they can market the products they sell.